The Negroni was invented in Florence, Italy in 1919 by Count Camillo Negroni when he asked his barman to replace the soda water in his Americano cocktail (Campari, Sweet Vermouth, Soda) with gin. Our new high-quality, pre-mixed cocktail removes the fear of making craft cocktails at home. Just pour over ice, stir for 15 seconds, garnish with orange, and savor this craft cocktail. Perfect for entertaining and holiday gift giving.